I’m starting a new publishing company called Blue Mushroom Books. Everything is still a work in progress right now, but this is the story behind the move:
For love or money?
Some time ago, my writer friend and official encourager J. C. Hart put me in the direction of a book titled For Love or Money by Susan Kay Quinn. There seemed to a be a divide in the indie publishing space – either you wrote for the love of it (and made little or no money) or you wrote to trend, made lots of money, and were considered a sellout.
We all know that life is never that black and white, but Quinn’s book not only built a bridge between the two, it showed that really there was only one side to it. Quinn talked about an author’s ‘wheelhouse’, that is the strengths of an author; what is easy for them to do well. She said to take the skills in our wheelhouse and see what successful genre it may match (disclaimer: I read this aaaages ago, so I might not be 100% accurate, but this is the gist of it anyway).
From then to now
I’ve been thinking about my wheelhouse ever since. I’ve published a fairly wide range of books, and it’s been fun experimenting. Looking back, my mindset has shifted significantly. At first, I was in it to be a children’s author. I love reading children’s novels, so that’s what I wanted to write. I held children’s authors in high esteem. But I also tried wordless picture books, non fiction, zines, anthologies, and colouring books.
I loved writing those books, but I think I’ve got them ‘out of my system’, so to speak. Like, I’ve said what I needed to say. Now I’m just forcing myself to write more – and that’s not good for anyone. I enjoyed the colouring book art, but it wasn’t challenging enough to keep me interested long-term. The zines were also fun, and I intend to keep making them, but I only really played the publisher role so I wasn’t involved enough.
My author wheelhouse
What I’ve realised is that my wheelhouse is semi-collaborative non-fiction. I just have so much fun with it! It’s fun discovering new things, it’s fun publishing other people’s work, it’s fun illustrating, it’s even fun formatting (except when it’s not, then it’s extremely frustrating).
I’m focusing on New Zealand. New Zealand is a fascinating place. We have a ridiculous number of native / endemic plants, animals, and fungi, and some places that are still largely untouched by humans. I’m learning about the weirdness of nature, and I get to share my fascination and excitement with other New Zealanders. I get to draw on the expertise of people who know more than me – people who may not otherwise be published – and describe the wonders that make New Zealand worth celebrating.
Blue Mushroom Books
I had a couple of options before this name was chosen. First was White Pine Press, inspired by the kahikatea (which interestingly, isn’t actually a pine) but that was taken. I then tried Pohutukawa Press, since the pohutukawa feels like a sign that I am home. That was taken, too. Recently, I’d heard about these blue mushrooms (entoloma hochstetteri) which are native to New Zealand, but also found in India (for those of you who don’t know, I am an Indian-born New Zealander). It seemed like a good fit.
And it wasn’t taken! I registered the domain straight away, and over the next week started building the logo and the book topics. I’d done Ramble On, and I will also be including I Am A Writer / I Am An Artist in the Blue Mushroom Books catalogue, as they are based in New Zealand.
Following on from these I’ll be writing about our plants, insects, fungi, sea and river creatures, slugs & snails, and a whole raft of other things. The leatherback turtle book will also be published with Blue Mushroom Books, as well as a picture book about our native carnivorous plant, drosera arcturii. I don’t know whether I’ll branch out to publishing other people’s work.