Business Blog: How to have cohesive branding when you’re a Jill (or Jack) of all trades.

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I like listening to podcasts on my walks. Sometimes I tune out from them as my own thoughts wander, but there’ll often be one or two points that I take out of them for my own practice.

Last week I was listening to this podcast from Tiffany Han, interviewing Emily McDowell. Tiffany is a business coach who I first heard of when listening to another one of her podcasts, and Emily is aΒ gifts, stationery and greeting card designer. They are poignant, funny and relatable –Β see them here.

Emily has a background in advertising, and at one point in the podcast was talking about cohesive branding. I pricked my ears up at this, because I have a tendency of letting myself try new things. Which is awesome, but exactly not what you’re supposed to do for consistent branding. Which is what you’re supposed to need for a successful business.

<sigh>

The exercise Emily suggested is coming up with three words that define your brand, for example: whimsical, colourful, and bold. Then, when you have a shiny new idea, you run it past those three words to decide whether the product (or event, or logo, or blog post…) will fit with your brand.

I haven’t come to any conclusions yet, but I have started thinking about it. Here are some things that are helping me find my three words:

  • Quizzes! Brand personality, personal personality, whatever. They help me find words I may not have thought of myself.
  • Specificity. Being too broad means too many things will slip through and that completely beats the purpose.
  • Future-proofing. There’s always a place for reflecting and changing, but these words should be able to last through the evolution of your business. Like, if I didn’t publish any books for a few years, would the words still hold for painting? Poetry? Teaching? Something-else-I-haven’t-thought-of-yet?

So obviously there’ll be a post once I’ve come up with my three words. In the meantime – what might yours be?

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